Insta, Threads to start limiting recommendation of political content
Instagram, in a blog post, said it will not "proactively recommend" political content from accounts that users do not already follow. The same policy is also applied to Threads, the Twitter-like app launched last summer under the Instagram brand
ANI
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The updated policy applies to areas of Instagram including Explore, Reels and Suggested Users. PHOTO: ANI
New Delhi, 10 Feb
Instagram users will no longer be
bombarded with unwanted political content on their feed. As per Variety,
Instagram, in a blog post, said it will not "proactively recommend"
political content from accounts that users do not already follow. The same
policy is also applied to Threads, the Twitter-like app launched last summer
under the Instagram brand.
"We want Instagram and Threads
to be a great experience for everyone. If you decide to follow accounts that
post political content, we don't want to get between you and their posts, but
we also don't want to proactively recommend political content from accounts you
don't follow," the Meta-owned company said.
Both apps will add a setting to let
users who still want to see political content recommendations opt to do so --
and, according the post, the same control will roll out on Facebook at a later
date. Instagram defines "political content" as "potentially
related to things like laws, elections or social topics."
"Our goal is to preserve the
ability for people to choose to interact with political content, while
respecting each person's appetite for it," Instagram head Adam Mosseri
wrote in a post on Threads.
The updated policy to discontinue
recommending political content applies to areas of Instagram including Explore,
Reels, In-Feed Recommendations and Suggested Users.
Meta has already been
deprioritising political content across its social apps, including on Facebook.
"People have told us they want to see less political content, so we have
spent the last few years refining our approach on Facebook to reduce the amount
of political content - including from politicians' accounts - you see in Feed,
Reels, Watch, Groups You Should Join, and Pages You May Like," the company
explained in a post on its Transparency Center site, Variety reported.
The Instagram blog post noted that
professional accounts on the app can check the Account Status setting to see if
their posts are eligible to be recommended -- based on whether they recently
posted "political content." If Instagram has blocked an account's
posts from recommendations, pro users may edit or remove recent posts to regain
eligibility or request a review if they disagree with Instagram's designation.
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