KIA to turn ‘algorithmic’ with Mu Sigma tie-up
BIAL said the collaboration would strengthen its data-driven decision-making by integrating Mu Sigma’s analytical capabilities across key passenger and operational touchpoints.
PTI
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BIAL said users of the airport’s Pulse App and official website will receive an enhanced digital experience with personalised recommendations (PTI)
Bengaluru, 10 Feb
A strategic
partnership has been announced to transform Kempegowda International Airport
into a data-driven, “algorithmic” facility, officials said on Tuesday.
Under the partnership,
Bangalore International Airport Ltd (BIAL) will leverage Mu Sigma’s proprietary
Decision Intelligence Platform, artificial intelligence and advanced analyticsto unify and analyse data across operations, enabling the anticipation of
passenger needs and enhancing convenience, comfort and efficiency.
In a statement, BIAL
said the collaboration would strengthen its data-driven decision-making by
integrating Mu Sigma’s analytical capabilities across key passenger and
operational touchpoints.
"Unified
intelligence from existing systems will enable teams to proactively identify
patterns, anticipate requirements and optimise service delivery in real
time," it said, adding that the initiative aims to improve operational
reliability, personalise passenger experiences and raise service standards.
The transformation
will focus on guest-centric capabilities designed to make touchpoints across
the facility more intuitive, BIAL said.
Predictive analytics
will be deployed to reduce queues at retail outlets, restaurants and parking
areas, ensuring smoother passenger movement through the terminal. Real-time
demand forecasting and dynamic pricing will also be used to optimise parking
and transport services, it added.
BIAL said users of the
airport’s Pulse App and official website, bengaluruairport.com, will receive an
enhanced digital experience with personalised recommendations, loyalty rewards
and timely notifications on services and offers.
Inside the terminal, location-based promotions, improved signage and curated deals will further ease wayfinding and decision-making for passengers, the statement said.
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